Arby’s came to me seeking an “unhinged” social media stunt to elevate their absurd devotion to “the meats.” The result? A larger-than-life concept designed to push the brand to bold new heights.... literally.

This is the “Stratos Dip”

In a second-of-its-kind stunt, I proposed we top Red Bull’s iconic Stratos jump by live-streaming the highest-ever French Dip ‘dip,’ dropping a signature Arby’s French Dip sandwich into its iconic Au Jus sauce from an absurdly high, record-breaking altitude... outdoing Red Bull by exactly one foot.