Arby’s Stratos

World Record French Dip.

Arby’s came to me seeking an “unhinged” social media stunt to elevate their absurd devotion to the “meats.” The result? A larger-than-life concept that pushed the brand to bold new heights… literally.

In a second-of-it’s-kind stunt, let’s top Redbull’s iconic stratos jump by live-streaming the highest-ever French Dip dip, “dipping” a signature Arby’s French Dip sandwich into its Au Jus sauce from an absurdly high, record-breaking altitude... outdoing Red Bull by exactly one foot.

Concept Creation | Copywriting | Art Direction