Floyd’s

Don’t Be A Hatfish Campaign

Floyd’s Barbershop wanted a humorous, culturally resonant ad concept that didn’t just promote haircuts, but sold the feeling of confidence that comes with one. The solution? A clever, self-aware campaign built around a universal truth:

We've all tried to hide a bad hair day.

The concept, “Don’t Be a Hatfish,” encourages people to ditch the disguise and embrace the confidence of a fresh cut from Floyd’s, reminding them that you don’t need to hide when you’re looking and feeling your best.

Concept Creation | Copywriting | Script Writing