UNIQLO “IYKYK”
Most see Uniqlo as “fast fashion.” BUT the real ones know it’s more.
How do we shift that perception in the eyes of gen z?
THE IDEA? A LARGER-THAN-LIFE CONCEPT designed To take
THE BRAND TO bold NEW HEIGHTS... literally.
IN A SECOND-OF-ITS-KIND STUNT, LET’S TOP RED BULL’S ICONIC STRATOS JUMP
BY LIVE-STREAMING THE HIGHEST-EVER FRENCH “DIP,”
DROPPING AN ARBY’S FRENCH DIP SANDWICH INTO AU JUS FROM
AN ABSURDLY HIGH, RECORD-BREAKING ALTITUDE.
CREATIVE DIRECTION: Adrian Escobar
ART DIRECTIon: ADRIan ESCOBAR
COPY: also, Adrian Escobar
DESIGNER: YOU GUESSED IT... ADRIAN ESCOBAR
Agency: OK COOL