UNIQLO “IYKYK”
Most see Uniqlo as “fast fashion.” BUT the real ones know it’s more.
How do we shift that perception for an online audience?
EDITORIAL PRECISION MEETS THE STREET. POSITIONING UNIQLO AS THE
SILENT ESSENTIAL FOR THOSE IN THE KNOW.
IN A SECOND-OF-ITS-KIND STUNT, LET’S TOP RED BULL’S ICONIC STRATOS JUMP
BY LIVE-STREAMING THE HIGHEST-EVER FRENCH “DIP,”
DROPPING AN ARBY’S FRENCH DIP SANDWICH INTO AU JUS FROM
AN ABSURDLY HIGH, RECORD-BREAKING ALTITUDE.
CREATIVE DIRECTION: Adrian Escobar
ART DIRECTIon: ADRIan ESCOBAR
COPY: also, Adrian Escobar
DESIGNER: YOU GUESSED IT... ADRIAN ESCOBAR
Agency: OK COOL