“X” Marks The Spot

Wet Dreams Surf Club

Wet Dreams Surf Club needed a fast, attention-grabbing social push to hype their new limited-edition drop. The idea? A sleek, surf-inspired mini campaign that leaned into themes exclusivity to build intrigue.

The campaign took the form of a short-form Instagram video, supported by curated editorial photography to create a cohesive, scroll-stopping story tailored to the platform.

The result? A sold-out release.

Copywriting | Art Direction | Content Creation